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All about Meghan Markle and Reitmans

All About Meghan Markle’s Partnership and Fashion Collections with Reitmans

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Meghan Maven
Meghan Markle x Reitmans (The Sherpa Vest)

Fall 2015 Reitmans Sherpa Vest

In August of 2015 Canadian retail company Reitmans announced Meghan Markle as their new brand ambassador for its 2015 Fall/Winter collection and new “Reitmans. Really.” campaign. Hailing MM as a true style icon, the company said in their statement “Women across the country have come to look to her for style inspiration,” adding that “Meghan is the embodiment of fashion confidence. She has style and is down-to-earth. She is charming and really smart. Meghan has just the right mix of positive energy and fashion know-how.”

Meghan Markle x Reitmans

Fall 2015 Reitmans Two-Tone Leggings

Asked what MM will bring to the brand’s new style, the company said “Meghan understands how clothing and fashion fit into a woman’s life. She understands that for most of us it’s really about quickly throwing something on without spending hours getting ready, knowing that what you wear will help you look and feel really good when you walk out the door – giving you the confidence to face the day.” Meghan herself released a statement to share her excitement:

“I’m so excited to be part of this re-energizing of Reitmans, and to be the face of a brand. I’m often asked what I wear both on and off camera, and the answer is that it’s a blend of a few luxury items mixed with classic and trend driven pieces that don’t break the bank. Reitmans is perfect for affordable & chic pieces that I absolutely love. Also, though I’m from LA, with this being my fifth year filming in Canada, I feel like an honorary Canadian, and have really come to call this home; it feels incredibly special to be embraced by a family-owned Canadian company, especially during such an exciting time for the brand. This is just the beginning of what we have in store, and I can’t wait to share it with you.” — Meghan Markle

Jeannie Vondjidis-Miller, Vice-President of Marketing and Visual Presentation for Reitmans, added “She [Meghan] believes very strongly in values of inclusion, equality and accessibility, which are values shared by Reitmans.”

Meghan Markle x Reitmans Fall/Winter 2015

Meghan Markle x Reitmans Fall/Winter 2015

Meghan Markle x Reitmans Fall/Winter 2015

Meghan Markle x Reitmans Fall/Winter 2015

Meghan Markle x Reitmans Fall/Winter 2015

Meghan Markle x Reitmans Fall/Winter 2015

Meghan’s first ad campaign for “Reitmans. Really.”

Check out a behind-the-scenes video from the shoot here.

In April 2016 Meghan’s first capsule collection The Meghan Markle Dress Collection was revealed, seeing Meghan as not only the face but head designer of four limited edition pieces, all under $100 CAD.

“Designing these dresses together with Reitmans has been a wonderful experience. Aspects of who I am have been woven into each piece. I look forward to sharing these effortless and chic looks with women across the country.” — Meghan Markle

THE SUNSET, $95.00 CAD

The Meghan Markle Dress Collection x Reitmans - The Sunset

The Sunset Dress

“A stylish and elegant flowing maxi dress in fresh tropical floral print, perfect for summer picnics, pool parties, and everything in between. This Printed Maxi Dress is made of rayon, elastane and polyester. Its dramatic flowing shape is complimented by a stylish open back detail. This maxi dress will add undeniable style to your days and nights!”

THE SOIRÉE, $85.00 CAD

The Meghan Markle Dress Collection x Reitmans - The Soiree

The Soirée

“Meet the perfect party dress in a one-and-you’re-done silhouette. The only thing to add is a pair of slinky, strappy sandals and you’re ready for wherever the night takes you. This Bodycon Dress is made of viscose, nylon and elastane. Elegant and feminine, it has a silhouette-conscious bodice and it is styled with cold shoulder cut-outs. This little black number is designed to ensure every night’s a bit of an adventure.”

THE TERRACE, $90.00 CAD

The Meghan Markle Dress Collection x Reitmans - The Terrace

The Terrace

“Soak up summer in style with your new favourite little white dress, featuring form-flattering stitching and an asymmetrical hem. This Sleeveless Dress is made of polyester and elastane. Elegant and feminine, it’s styled with a v-neckline, a fitted top and an asymmetric skirt. This little lacy white dress is perfect for a cocktail here, there and everywhere.”

THE DATE NIGHT, $80.00 CAD

The Meghan Markle Dress Collection x Reitmans - The Date Night

The Date Night

“Delicate, detailed and ultra-girly, a high-neck frock is all things feminine, making it the perfect little number for an evening on the town. This Red Dahlia Chiffon Bow Dress is made of light, flowing polyester. The elegant halter top, bare shoulders and bold, rich colour make this a unique style. Irresistibly soft and flirty so you can go with the flow no matter what the plans are.”

The Making of ‘The Meghan Markle Dress Collection.’

Meghan’s close friend and stylist Jessica Mulroney appearing on CityTV to discuss the collection.

Meghan continued as the face of Reitmans for the 2016 Summer, Fall and Denim collections, showing her in their dahlia red sweater and shorts, cropped pants, crisp white button down shirt, oversized scarf and more.

Meghan Markle x Reitmans Spring/Summer 2016

Meghan Markle x Reitmans Spring/Summer 2016

Meghan Markle x Reitmans Spring/Summer 2016

Meghan Markle x Reitmans Spring/Summer 2016

Meghan Markle x Reitmans Spring/Summer 2016

Meghan Markle x Reitmans Spring/Summer 2016

Meghan Markle x Reitmans Spring/Summer 2016

Meghan Markle x Reitmans Spring/Summer 2016

Meghan Markle x Reitmans Spring/Summer 2016

Meghan Markle x Reitmans Spring/Summer 2016

Meghan Markle x Reitmans Spring/Summer 2016

Meghan Markle x Reitmans Spring/Summer 2016

Reitmans. Really. Summer 2016 Campaign.

Meghan Markle x Reitmans Fall 2016

Meghan Markle x Reitmans Fall 2016

Reitmans Fall 2016 Denim Campaign.

In November 2016 came Meghan’s second capsule collection, The Meghan Markle Collection, which included 5 versatile pieces for Fall to easily mix and match from desk to dinner. In their announcement, Reitmans stated that Meghan “was heavily involved in the design process as well, ensuring that her personal style was reflected in each item.”

“The first collection was a learning curve for me and for Reitmans as well. We wanted to provide a capsule collection that incorporated my personal style and personality while always embracing the Reitmans customer. The fall collection is comprised of pieces I love to wear but also has a bit of an edge. I hope Reitmans customers will love it as much as I do!” — Meghan Markle

“Five key pieces designed by Meghan give you all you need for fall, and include a modern update on traditional workwear pieces such as a faux leather pencil skirt, a boyfriend-style blouse, faux leather leggings, and a turtleneck bodysuit. There’s also a super-soft cashmere blend poncho (available in two colours) that can be styled three different ways.”

THE FAUX LEATHER SKIRT, $64.90 CAD

The Faux Leather Skirt by Meghan Markle for Reitmans

The Faux Leather Skirt by Meghan Markle

“Crafted from smooth-to-the-touch faux leather that looks (and feels) as good as the real thing, this Skirt is perfect for endless work to weekend wearing. Stretchy, it features a vent and a zipper closure at the back. Wear this knee-length skirt with the bodysuit from the same collection and high heels for a sleek, feminine look.”

THE SHIRT, $69.90 CAD

The Shirt  by Meghan Markle for Reitmans

The Shirt by Meghan Markle

“Colour: Grisaille. With an oversized fit that’s cut just right, this Shirt is your new go-to, easy-yet-polished wardrobe favourite. Featuring a button front, it’s styled with a high-low hem and trendy dolman sleeves. Pair this top with the faux leather leggings from the same collection for a modern look.”

THE FAUX LEATHER LEGGING, $69.90 CAD

The Faux Leather Legging by Meghan Markle for Reitmans

The Faux Leather Legging by Meghan Markle

“Sleek and stylish with a hint of stretch. Basically everything you want in leggings. This item also features an elastic waistband for total comfort. Pair it with the oversized shirt from the same collection for a flattering outfit.”

THE BODYSUIT $54.90 CAD

The Bodysuit by Meghan Markle for Reitmans

The Bodysuit by Meghan Markle

“Undeniably trendy with an autumnal twist, this long sleeve, turtleneck Bodysuit takes any outfit to the next level. Vesatile, it can be worn alone or layered with a blazer. Wear this top with the faux leather skirt from the same collection for a polished look.”

THE CASHMERE BLEND PONCHO $69.90 CAD

The Cashmere Blend Poncho by Meghan Markle for Reitmans

The Cashmere Blend Poncho by Meghan Markle

“Crafted from a super-soft fabric with a hint of cashmere (10%), this is the Poncho you’ll be reaching for to stay stylish (and warm and cozy) as the weather cools. Versatile, it can be worn three different ways: belted, as a scarf or in a symmetric way. The choice is yours!”

REITMANS FASHION CONVERSATIONS WITH MM

(listen out for Meghan’s shoutout to the Queen when talking about tone-on-tone fashion.)

In April 2017 Hello! Canada announced that Meghan’s partnership with Reitmans had come to an end. It was widely reported to be a move having to do with her imminent engagement to Prince Harry, as Meghan had also recently shut down her lifestyle blog The Tig, but Reitmans issued the following statement regarding the matter:

“The partnership with Meghan Markle and Reitmans ended on a very positive note, and in line with the contract. The initiative was always meant to contain only two collections that were created with our in-house team of Montreal based designers and two advertising campaigns to support these collections. The partnership ended as was originally planned. We are very pleased with the collaboration we shared and we wish Meghan Markle much happiness in the future.”

MM loves Reitmans / #MMxREITMANS

Sources: Reitmans + Hello! Canada

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